Overview
Study and research marketing and advertising techniques used in the technology industry. Create a brand and logo, two product posters, a billboard, a graphic toolbox, a motion graphic, and 10 basic app icons following the target audience of high-tech, luxurious young adults. Using simplicity and basic colours to allow for an expensive and fancy brand identity. Ensure every final deliverable compliments each other and creates harmony as well as a consistent brand identity.
ACE aimed to create an advertisement for a mock company geared towards designers for the best and strongest technology. Creating mockups with the engraved logo on the phone made a sense of reality. Incorporating technology statistics to advertise the unique aspects of this brand and helping customers understand why ACE is the best choice. Using a sans-serif typeface for the statistic information assisted with legibility and contrasted with the sharp serif type used in the logo to create an expensive and high-end feeling. Using a black-and-white colour palette allowed for everything to be cohesive as well as simplistic and professional.