The project's objective that created Essential Skin was to create your own company to design a brand book. The brand book included many aspects such as brand guidelines, logo variations, colour palettes, typographic choices, imagery, etc. The brand had a harmonious, consistent identity with a sleek, clean feeling. Using a green and white colour combination represented the all-natural aspects of the brand. Using a sharp and thin typeface added a glamorous and luxurious feeling to the brand. Keeping the entire book simple and organized also helped to assist with this. Having imagery that included natural elements made the brand appear fresh and clean.