"Walkin' on Clouds" was a self-directed project that emphasized photography, digital design, and editing techniques. The image was captured by threading fishing wire through each lace hole of the shoe, which was later removed in Photoshop to create the illusion of the shoes floating. A red shoe box was selected as a prop, and the integration of grey and red typography enhanced the overall unity of the composition. The use of bold lettering not only reinforced the visual identity of Nike but also contributed to the ad's cohesive design.